Young PR Pros Episode 119

Career milestones and a Special Anniversary


Career milestones. They shape us, define us, and test us. Career milestones can be good – like getting that promotion you have been aiming for – or bad – like messing up an interview, saying the wrong thing at the wrong time, or sitting idly by while an opportunity passes you by.

Some milestones stick with us and remind us to never make the same mistake twice. Others take us back to a time in life when we felt on top of the world, and are reminded that we can be great again.

In this episode we share our biggest milestones, as well as how to mark and learn from then. We also mark our fifth anniversary with a bit of reminiscing.

Our milestones

First we all share our biggest milestones. Ross talks about a notable speaking opportunity where he got to share the stage with people he admired. Julia can’t pinpoint a moment, but says she felt she had truly made it when young professionals started seeking her out for advice, rather than always being the young pro asking for advice. Even though Clare is still in the early days of her career, she was proud of her first byline for a story she wrote and produced. And Kristine felt honoured and recognized when she got her first ever promotion in her career.

These moments are important and make us feel proud, motivated, inspired and recognized. Clare said something worth repeating:

“I don’t think a lot of us, when we start, really believe we can do the things we are going to do, until we have already done it.”

Career milestones affirm and remind us that we can do this, we are capable and worthy of the role we have been given in a company. You may not think you have hit a milestone yet, but we all have. Take a moment to look back on your career, however short it is, or even if it hasn’t started, and reflect on those moments that reminded you that you can do this.

Ross has a pretty hefty career bucket list, which gives him a reason to wake up every morning and strive to accomplish new things. But don’t forget, a bucket list is a bucket list. You may or may not accomplish everything on that list, but it is important to have goals that you continually strive for – even if you can’t check something off, you will have at least experienced and learned something new.

Three big milestones

According to our hosts, here are the three big milestones all young pros need to experience in the first 10 years of their career:

  1. Fail: if you don’t fail you are not taking enough risks. You need to fail to learn.
  2. Make your first big purchase: working hard enough to reward yourself, be it a new business outfit, a new watch or a leather purse.
  3. Be picky with choosing a job: experience a moment where you are forced to sit down and asses a new job opportunity – not just picking a job because it is a job, but spending the time assessing whether or not a new opportunity will build on your career.

Throwback moments

We did a bit of reminiscing of some of our favourite episodes.

Top 5 listened episodes

These episodes are the most listened to episodes of all time, since 2012. Click below to listen to any of these episodes and let us know what you think.

  1. Episode #116: Concrete Steps to Help Learn from your Mistakes.
  2. Episode #74: Fake Facebook and Twitter Followers, a Multi-Million Dollar Business.
  3. Episode #101: The Best PR and Communications Campaigns.
  4. Episode #114: How to be Creative.
  5. Episode #82: Interview Pet Peeves with Tara Lapointe.

And, just for fun, we also found out which episode had the least downloads – the Christmas list. I guess we need to work on our Christmas to do list.

Our favourite memories

We close up the episode with our favourite memories. Who remembers some of these moments?

  • Ross’ do-rag business.
  • Clare gets caught in her car in a parking lot after dark while recording an episode.
  • The bullet journals!
  • Julia feels like a celebrity when she found out that a professor made Young PR Pros a homework assignment.
  • Kristine realizes how small the world is when a listener from India contacted the podcast for advice on being a communicator in her country. Kristine connected the listener to the local IABC chapter.

Make sure you listen all the way to the end to hear about our biggest lessons learned. Even our hosts are learning every day and the podcast has brought forth some big lessons learned.


We couldn’t have arrived here, where we are today, if it weren’t for each and every listener. Not only have you kept us alive by giving us an audience, but you have challenged us by asking important questions that needed answering for young professionals. Your inquisitiveness has helped thousands of young professionals across the world who feel the same doubt, uncertainty and curiosity as you do, get the answers they need. Keep sending in those questions! Special thanks to all our guest hosts over the years, for sitting down with Kristine, or any of our hosts, and letting us ask the easy and the hard questions. We wouldn’t be able to properly answer our listeners’ questions if it weren’t for you providing your wisdom and knowledge.

Everyone here at Young PR Pros cannot wait to celebrate another 5 years on the airwaves. We can’t wait to answer more of your questions and dive deeper into the world of PR, communications and marketing.

In an age of fake news and alternative facts, Young PR Pros feels it is our duty to help the next generation of PR pros learn about ethical communications, how to put strategy before tactics, and the importance of research to inform decisions.

So thank you for listening and until next time!

Don’t forget to share your opinions, favourite memories, or what is on your mind by writing a comment below, or on our Facebook Page, send us an email or audio note at, or send us a message on Twitter @youngprpros.

Listen here.

Young PR Pros Episode 118

Originally posted on on March 13, 2017.

Work-life balance - twitter

A common issue our generation is trying to cope with is work-life balance. For our parents’ generation, most people could survive on one income. At the same time, unions were born, giving way to the 9-5 work day.

That reality is now but a fantasy. With higher cost in education – resulting in more debt, decrease in job security, and soaring house prices, it is no wonder most of us will end up in a two-income household, or working several odd-end jobs to make ends meet. Not to mention, the age of the internet, smartphones and FOMO, means we are constantly plugged in to work and social media.

All of this coalesces into a perfect storm of: all work no play lifestyle. So what is a millennial to do? How can we balance our work with our life?

Recently, France banned after-work emails in a move to try and solve what they considered an epidemic. A 2014 study found those doing work after hours were more likely to report at least one health problem — ranging from the psychological to the gastrointestinal and cardiovascular.

But is this really the solution? Do we need to ban after-work emails to find a work-life balance?

In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life. Remember, these tips may shift based on your personality, priorities and general life circumstances.

How have you maintained a healthy balance?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at, or send us a message on Twitter @youngprpros.

Listen Here.

Young PR Pros Episode 117

Originally posted on on February 13, 2017.

Episode 117: The Future of PR


In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new ? not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.

As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.

While our host Kristine D’Arbelles attended a conference in Minneapolis, she ran into a good friend of the podcast, Shel Holtz, founder of the FIR podcast network and host of For Immediate Release, one of the longest running podcasts on communications and PR. Shel was presenting on the future of PR. Kristine sat down with him after his presentation to ask him a few questions.

Shel had some good insight to share. Our hosts dive into some of the trends he presented:

  • Messaging: the number one trend in social media?
  • Dark social: what is it and how can PR and communications professionals deal with it?
  • Facebook strategy: a pointless exercise, we explain why.
  • Content strategy: how to build one in 60 seconds or less!

Young PR Pros wants to thank Shel Holtz for taking the time to share his insight and knowledge on the future of PR and communications.

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at, or send us a message on Twitter @youngprpros.

Listen Here.