In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new ? not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.
As I returned to school this year to study Radio Broadcasting, I’ve been forced to introduce myself a lot. With that, comes the inevitable recollection of my experience and why I want to be here.
A huge part of my experience with audio, came from my third year of University. I met someone who became super influential in my life, who became my partner in crime on the air and helped guide me through my on-air-adolescence.
His name was Noah, and with him -and a couple of other incredible gentlemen- I started Brews n’ Tunes, a podcast that combined my two major loves, music and beer. Focusing on our Ottawa community, we interviewed independent musicians and asked them to review a local craft beer. Matching musicians to beverages, we created the ideal environment to talk to cool people and get them to answer our questions.
It was one of the most fun projects I’ve ever done, and my first real introduction to podcasting. Though it only lasted about a year, it was an exciting creative outlet that introduced me to a passion that has taken over my life.
The episodes are still all up on iTunes. Listen and embrace the learning curve that comes with baby podcasters, and my first full interview on our Episode with Finding Chuck.
Click the picture below to hear more. And my recommended pairing? Is an ice cold beer.
Episode #116: Concrete Steps to Help Learn from your Mistakes
Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned.
In honour of the traditional 1900s English Christmas carol, or for those born in the 80s – the Bob and Doug Christmas classic, we thought we would do our own 12 Days of Christmas. Listen to the full episode to catch Young PR Pros’ 12 Days of PR Christmas.
We divided the 12 days into three categories: books, movies and activities.
One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story.
The average person will make a career change approximately five to seven times during their working life. With an ever increasing number of different career choices, about 1/3 of the total workforce will now change jobs every 12 months. By the age of 42 you may have had about ten jobs, says Career Change Statistics.
Once upon a time, there lived this driven young man who dreamed about becoming an entrepreneur. One day, he used all his allowance to purchase different coloured do-rags and sell them out of his locker at school, turning his allowance money into pure profit!
Who can relate: you introduce yourself to an acquaintance at a friend’s party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.
Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.
It is just Kristine D’Arbelles and Clare Bonnyman this month. Clare is finished her internship in Thunder Bay and is back in Toronto. Anyone hiring? Clare is pretty awesome.
Taking a little break this month, we look back on some evergreen lessons and replay our episode on tips for entrepreneurs. At the end of the show, Kristine and Clare are surprised to learn some new lessons. We share them with the audience.