Prejudice may push low-income shoppers to unhealthy options

Guelph researcher finds stigma is more influential than finances when it comes to diet choices

CBC News Posted: Aug 15, 2017

Low-income Canadians feel less comfortable buying healthier foods, according to University of Guelph researcher Kelly Hodgins. (Elise Desrochers/CBC)

An unhealthy diet is not just a result of food insecurity but reflects the social stigma that surrounds it, according to University of Guelph researcher Kelly Hodgins.

“Our assumptions and judgements against those living in poverty, suffering from food insecurity, or living in situations of low income, are actually helping to maintain this inequality,” she said.

`It has nothing to do with the individuals level of knowledge or interest in providing their family with healthy food.´– Kelly Hodgins, University of Guelph

Hodgins’ research and interviews with alternative food outlets —including co-ops and farmers markets — revealed prejudice against low-income Canadian consumers: findings that suggest false stereotypes have more of an effect than financial constraints.

Health bubble

In her research Hodgins was confronted with negative stereotypes for the more than a million Canadian households that have reported being food insecure.

One participant told Hodgins that “a lot of low-income people are used to highly processed foods… and may not buy fresh or local if it were less expensive,” while another suggested that “they haven’t made the connection… that food is going into my body, and that’s the most important thing that I can do for my own health.”

Both statements, she says, have no supporting proof but aren’t surprising coming from the bubble of higher-price alternative food outlets.

Stereotypes around food banks pushes low-income families towards more processed foods, and a less healthy diet overall. (CBC)

“I wasn’t shocked, but it disturbed me to think that they do play into this larger societal discourse,” she said. “There was this ignorance or lack of awareness, lack of concern for the consumers who weren’t there.”

Low-income, not low-effort

Hodgins says the assumption that an unhealthy diet is part of a low-income lifestyle, is false.

“It has nothing to do with the individual’s level of knowledge or interest in providing their family with healthy food,” she said. “Just looking at cost alone and not looking at other circumstances that come with a low-income is too easy.”

She says that conclusion ignores all the external factors, from public transit schedules to people having to work multiple jobs.

“Your life can be really tied up in just getting by.”

PROOF, a food insecurity research team based out of the University of Toronto, found that in areas like food preparation skills and cooking ability, there was little difference between food secure and insecure households.

PROOF, a research team out of U of T, found that there was little difference in the cooking knowledge between food secure and insecure households. (PROOF Food Insecurity Policy Research)

The only difference was that 84 per cent of food insecure households report using a budget for grocery trips, while only 43 per cent of food secure households make a financial budget for food shopping.

Dining with dignity

Community groups are working to provide options to low-income households that may only have access to food banks.

Locations like The Working Centre in Kitchener, The Seed, and the Guelph Community Health Centre have a “forward focused agenda,” she said. “Providing dignified access to nutritious food for all Canadians” in this region.

The key part, she says, is dignity. Creating spaces where low-income shoppers feel like they can make choices for their diet, and not have it made for them.

“To broadly label everyone of a socio-economic class as having the same lived experience, and the same level of food skills or food knowledge or desire?” said Hodgins.

“I don’t think that’s fair at all.”

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